NOW AVAILABLE! An easy to implement system that guarantees the successful transition of the successfully marketing commercial printing to digital printing (variable, personalized, or short run versions).

Marketing digital printing requires a uniquely different approach. Terry A. Nagi clearly highlights these differences and pinpoints specific marketing programs, techniques and strategies used by the industry’s successful digital printers.

                         Successfully MarketingYour Digital Print Capabilities

                A Workbook for Building and Marketing Your Digital Print Success

          The introduction of digital printing into a traditional print operation not only impacts production workflows, pressroom manning, bindery and prepress requirements and other production services, but also the entire sales and marketing process. Marketing techniques utilized to promote traditional printing will not generally work in a digital print situation, or must be significantly modified.

          Their time normally devoted to marketing activities is often minimal. This reality will have to change to provide the important and necessary marketing support to the digital printer’s selling efforts. Without effective marketing, digital printers will find it difficult to find and convince potential customers to become permanent digital print user; crossing the threshold from traditional printing to the advantages of variable print.

          This workbook has a single purpose: to provide well-tested guidelines and ideas on how to effectively market digital printing. It is based on the experience of innovators in digital printing and what they found to be successful. Rather than reinvent the wheel, the reader can benefit from the trials and errors of those who have bravely traversed the digital print terrain. To avoid marketing strategies and tactics that can be costly and time consuming, this workbook is the result of hard-earned lessons, resulting in “the best of the best” that only time and experience can offer.

                                                    ORDER FORM

[ ]                   Please send me Successfully Marketing Your Digital Print Capabilities at $59.00 each plus postage and handling of $3.95.

[ ]             Enclosed is a check for the total amount. Please include my FREE CD with the book. If I am not completely satisfied I understand I can return the reports for a full refund within 30 days.

[ ]                   Please bill me.

Name:
Title:

Company:
Address:
City, State, Zip:
Telephone:                                                              Fax Number:

Alternatively, calls us at (202) 342-1727; fax at (202) 965-1722; e-mail at TANagi@aol.com

Mail to: Terry A. Nagi & Associates, PO Box 32370, Washington, DC 20007-0670.

Please visit our Web site: www.digitalprintresources.com

Also Available! An easy to implement system that guarantees the successful transition of the print sales representative from selling traditional to digital.

Selling digital requires a uniquely different approach. Terry A. Nagi clearly highlights these differences and pinpoints specific sales techniques and strategies used by the industry’s successful printers. By following the “Prospecting System” outlined in this book, the traditional printing sales person is guided in an approach that works for the digital print environment.

                                    THE DIGITAL PRINT SALES SYSTEM

                        A complete guide for successfully selling digital printing

Terry A. Nagi & Associates directs its attention to one of the most important issues in print sales today: guaranteeing the successful transition of the print sales representative from offset to digital printing. The experience of printers already making this transition has ranged from highly successful to absolute disaster. What all these printers have discovered is the sale of digital printing requires a different sales approach for many of the sales representatives now selling traditional printing, from bidding on jobs to providing unique solutions to the clients’ print needs; plus patience, a revised sales compensation system, extended sales time cycle, as well as selling to non-traditional contacts (not the print buyer).The objective of this workbook is to highlight these differences, and pinpoint specific sales techniques and strategies utilized by successful digital printers. By completing the steps in this workbook, the traditional printer is guided in the transformation to a digital print environment.

This book concentrates on key issues; strategies and tactics to be implemented by traditional commercial sheetfed and web fed offset printers as they move into the digital print environment. It is an essential tool for effectively selling digital print and includes information on: Today and tomorrow: where are we going? The major differences in selling digital print versus traditional print. Where to find the best prospects. A successful prospecting system in today’s world of voice mail.The ideal digital print “Solutions” sales call.The successful digital print sales process.Great questions to ask to probe for digital print needs.Prime vertical markets and digital print products to pursue.Examples of effective marketing/promotional programs to reinforce sakes messages.Ideas on selling ROI (Return on Investment) and ROPE (Return on Print Expenditures).Case studies which well illustrate the successful use of digital printing

For more information on the newly released book on “The Digital Print Sales System”. Contact Terry A. Nagi & Associates, PO Box 32370, Washington, DC 20007; phone 202-342-1727; e-mail tanagi@aol.com

                                                          ORDER FORM

[ ]                  Please send me The Digital Print Sales System at $59.00 (each plus postage and handling of $3.95.

[ ]                    Enclosed is a check for the total amount. Please include my FREE CD with the book. If I am not completely satisfied I understand I can return the reports for a full refund within 30 days.

[ ]                 Please bill me.

Name:

Title:

Company:

Address:

City, State, Zip:

Telephone:                                                              Fax Number:

Alternatively, calls us at (202) 342-1727; fax at (202) 965-1722; e-mail at TANagi@aol.com

Mail to: Terry A. Nagi & Associates, PO Box 32370, Washington, DC 20007-0670.

Please visit our Web site: www.digitalprintresources.com www.printbussolutions.com www.salesrepsearch.com www.terryanagi.com