Terry A. Nagi is President of Terry A. Nagi & Associates (Washington, DC) founded in 1983, this marketing consultancy deals exclusively with the printing/graphic communications industries, providing pragmatic, application oriented strategic and tactical direction on such subjects as:

Developing a company’s vision and mission. Creating participative strategic marketing plans and easy-to-use tactics of implementation. Sales training and motivation for permanent skills enhancement.Creating sales compensation programs fair to company and sales people. Increasing effectiveness of customer service and the client satisfaction team. Implementing synergistic, continuity advertising and promotional programs.Assessing new technologies, especially desktop color and its impact and utilization by printers.Sales management as well as top management compensation.Assistance in mergers, acquisitions and joint ventures (US or the world).

Printers large (R.R. Donnelley, Dai Nippon Printing, Buchanan Printing) and small (American Blueprinting and Copying, Wildes Printing) are satisfied clients of Terry A. Nagi & Associates. References are readily available from: A. Carlisle Printing (Reno, NV); Action Printing (Fond du Lac, WI); Bolger Publications/Creative Printing (Minneapolis, MN); British Printing & Communications Corporation (London, England); Capital City Press (Montpelier, VT); Courier Corporation (Lowell, MA); Frye Printing (Mich.); Graytor Printing (NJ); Kubin-Nicholson Corp. (Milwaukee, WI); John D. Lucas Printing (Baltimore); Reproductions (Gaithersburg, MD); Richardson Printing (Kansas City, MO); Sells Printing (New Berlin, WI); Wicklander Printing Corporation (Chicago, IL); Wylde & Sons (Los Angeles, CA); among others. 

Mr. Nagi serves a worldwide clientele. In addition, he is a regular contributor Printing Impressions, NAPL’s Printing Manager, Instant and Small Commercial Printer, Printing News, Graphic Communications World, Imaging, Dealer Communications, Australian Printer, New Zealand Printer, Singapore Printer, Worldwide Printer, Canadian Printer, Print & Graphics, and more. He is a much sought after lecturer by printing trade associations including PIA, NAPL, NAQP, PIRA (UK), PINZ, PISingapore, PI of Australia, PI of Scotland and others. He is also author of the every three-year definitive report on Sales Compensation in the Printing Industry; Customer Service Responsibilities and Compensation; a Sales Management Compensation in the Printing Industry as well as Top Management Compensation in the Printing Industry. He has published several books providing skills enhancement for sales and customer service representatives. 

Mr. Nagi’s experience includes: 

·         Executive Vice President, Printing Industries of America including responsibilities for the Graphic Arts Marketing Information Service; the Conference Board of Major Printers; the American Quick Printer’s Association; the organizations, international activities, communications programs, and management/meeting programs.Director of Marketing for Western Publishing Company (Racine, WI), a $100 million print operation where he formulated the strategic marketing direction and ways to reach those goals. Sales Representative and Sales Manager for Dataforms Incorporated (Milwaukee, WI). 

          He earned his BBA and MBA in marketing from the University of Wisconsin, Madison, Wisconsin. He is married and his wife Barbara and daughter Suzanne live in Georgetown, Washington, DC.