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A Print Specific, 26 Year Consulting Organization, concentrating on
Integration of e-commerce and digital print technologies into a print organization.
Enhanced sales management.
Creating World-Class customer service.
Enhancing the effectiveness of the print sales representative.
Recruiting, interviewing, and assisting in the selection (plus developing a compensation and training program) for a successful print sales candidate.
Building effective compensation programs for sales, sales management, customer service, and other customer contact people.
Building the effective of the printer into the digital age.
Strategic business and marketing planning, pragmatic and print specific.
Our Primary Focus
Advising, debating, discussing, researching, and recommending (where appropriate) new digital prepress, press, and workflow systems (including e-Business) to successfully differentiate the printer from competition.
Creating a sales management system, timely and effective, to use the limited time most printers have to manage their sales force. Younger and less effective sales people simply fail due to lack of sales management.
Enhancing the motivation, capabilities, skills, and habits of sales representatives (be they new or professionals) to make a printer’s investment more effective.
Revising and enhancing the role of the traditional customer service representative to build a truly world-class capability, a key element in differentiating a printer from competition.
Creating a pragmatic, easy-to-implement strategic business and marketing plan, to guide printers and their key managers through the era of modernization of print.
Evaluate and recommend cost effective and motivational compensation programs for key customer contact groups including sales people, sales management, customer service, marketing, and others.
Cost effective market research of the needs of printers (for equipment and supplies organizations) as well as print buyers, to build the effective products and services of tomorrow.
Terry A. Nagi & Associates PO Box 32370 (4035 Highwood Ct., NW) Washington, DC 20007 USA Tel: (202) 342-1727 Fax: (202) 965-1722 E-Mail: terryanagiprt@aol.com
www.terryanagi.com www.salesrepsearch.com www.printbussolutions.com www.digitalprintresources.com
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